Mapping content and UX to audience journeys, inspired by insights.
This workshop will explore how to translate buyer funnels into integrated content and UX audience journeys, with practical approaches for auditing, optimizing, and uncovering new opportunities.
Panelists
Rebecca Chauhan
Rebecca Chauhan
Head of Content Marketing and B2B Marketing, Savills
Ryan Petersen
Ryan Petersen
Senior Manager, Content Marketing and Communications, CDW
Brian Sekerak
Brian Sekerak
VP of Digital Experience, Azek
Keith Wiegold
Keith Wiegold
Senior Director of Content Strategy at Knotch
(Moderator)
Agenda
Please join us on Thursday, September 25, for this hands-on workshop: ‘Mapping content and UX to audience journeys inspired by insights,’ where you will meet a group of content and UX leaders who have found success by embracing their audiences’ journeys and aligning it with content and user experience strategy.
Keith Wiegold, Senior Director of Content Strategy at Knotch, will talk with Rebecca, Ryan, and Brian - leaders in content and customer experience.
We will cover topics and questions around:
- Translating an established buyer’s funnel into an integrated content and UX audience journeys.
-Auditing existing content and UX approaches on an always-on basis, leading to practical and ongoing optimizations.
- Reevaluating existing digital journeys and uncovering content white space opportunities.
- Establishing the calls-to-action hierarchy to help nurture audiences through their journeys.
- Post-purchase journey best practices.
- Examples of embracing an audience-centric content journey.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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