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Measuring the success of your content is no longer a nice to have — it is a necessity. Join Erin Malloy, Director of Content Strategy and Analytics at Knotch, and Franklin Parrish, Head of Brand, Marketing and Creative Services at Kaiser Permanente of the Mid-Atlantic, for an in-depth workshop to learn how to effectively measure and optimize your content initiatives, and understand the detrimental effects of “corrosive content” on your brand. 


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This session will provide you with the tools and knowledge to create a robust measurement framework that supports your business goals and demonstrates the value of your content efforts.