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Measuring the success of your content is no longer a nice to have — it is a necessity. Join Erin Malloy, Director of Content Strategy and Analytics at Knotch, and Franklin Parrish, Head of Brand, Marketing and Creative Services at Kaiser Permanente of the Mid-Atlantic, for an in-depth workshop to learn how to effectively measure and optimize your content initiatives, and understand the detrimental effects of “corrosive content” on your brand.
This session will provide you with the tools and knowledge to create a robust measurement framework that supports your business goals and demonstrates the value of your content efforts.
In this Session you will learn:
In this Session you will learn:
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