Trusted by digital & content marketing teams

What Are Knotch Cards?

Knotch Cards are an interactive, data-driven solution designed to transform your content from a passive read into a dynamic, two-way conversation with your audience.

By seamlessly integrating surveys, calls to action, and personalized recommendations right into your content environment, Knotch Cards capture real-time insights and empower you to optimize your strategy on the fly.

Whether you’re looking to collect feedback, drive user actions, or guide your audience to relevant next steps, Knotch Cards keep readers engaged, informed, and inspired to take meaningful action.

Survey & Feedback Cards

Use Knotch Survey Cards to ask targeted questions directly within your content experience. Quickly gauge how well your message resonates with readers, pinpoint what’s driving engagement, and uncover new opportunities for improvement. By capturing real-time feedback, Survey Cards empower you to refine your content strategy and deliver true value to your audience.

Click to See a Live Preview of a Survey Card

CTA Cards

Transform your content into a powerful business driver. Knotch CTA (Call-to-Action) Cards leverage data-driven insights to direct audiences to the next step—whether that’s signing up for a newsletter, exploring a product, or starting a trial. By inserting actionable CTAs at just the right moment, you’ll effortlessly guide readers from passive consumption to meaningful engagement, helping you achieve key business outcomes.

Click to See a Live Preview of a CTA Card

Recommendation Cards

Don’t let your audience bounce after one piece of content. Knotch Recommendation Cards suggest relevant articles, videos, or resources based on each visitor’s interests and interactions. This dynamic approach helps ensure every reader has a clear next step, prolonging site visits and building stronger relationships with your brand. Keep your audience on a continuous journey—right at their fingertips.

Click to See a Live Preview of a Recommendation Card

All-in-One Cards

Take personalization to the next level with our versatile All-in-One Card. By combining the power of surveys, CTAs, and recommendations, you can create an adaptive experience unique to each user. If someone shares positive feedback, seamlessly direct them towards an action - like a demo request page. If the feedback is mixed or negative, dive deeper by asking follow-up questions or suggesting alternative resources. The All-in-One Card puts the choice back in the hands of your audience, ensuring they always receive the most relevant, impactful experience possible.

Click to See a Live Preview of an All-In-One Card
Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

Get A Demo
See Knotch One

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train
Not just a pretty platform

We’re the authority in content strategy
& thought-leadership

Making your website a “trust engine”: How to build credibility in the AI era

Discover why brand websites are becoming the new source of truth in an AI-driven world. Learn how to build credibility through trust signals, content governance, and user-first design—and why trust is now your greatest competitive advantage.

Read
‍Key takeaways on how today’s digital leaders are mastering AI discoverability

AI is reshaping how brands get found. Learn the key insights from experts at New York Life, Novartis, and New Media Advisors on user intent, crawlability, FAQs, governance, and the new KPIs that define discoverability in the LLM era.

Read
The Hidden Influence of AI: Inside the Rise of Indirect LLM Traffic

Knotch Labs’ latest pilot study reveals that AI tools like ChatGPT and Google Gemini are influencing 35% of brand visits—long before analytics can track them. Discover how “Trojan Horse traffic” is redefining marketing attribution and what metrics to watch next.

Read
How Brand Expression Is Shifting: From Strategy to Experience - Key Takeaways

Discover key takeaways from top brand leaders on aligning strategy, content, and AI to create authentic, coherent brand experiences.

Read
How to turn your website from a "content cemetery" to a growth engine

Most brand websites are digital graveyards—full of outdated, buried, or forgotten content. But in the era of generative AI, these neglected assets can either haunt your brand or fuel new growth. This article from Knotch explores how to transform your site into a living, learning ecosystem that attracts both human visitors and AI-driven discovery. Learn how to prune outdated pages, optimize content for LLMs as well as people, understand evolving audience journeys, and use continuous feedback loops to keep your website vibrant, discoverable, and conversion-ready. Select 12 more words to run Humanizer.

Read
AI Discovery Won’t Replace SEO — It’s Making It More Powerful

Discover how AI discovery and SEO work better together, not in competition. Knotch Labs data shows that SEO continues to drive high-intent conversions — while AI-powered referrals deliver fast-growing, decision-ready traffic.

Read
The customer journey was already warped. AI just made it weirder.

Knotch research shows how AI referrals reshape the funnel—creating a “missing middle” where consumers linger and conversions take new paths.

Read
Connecting Content Strategy to the Audience Journey: What the Experts Agreed On

Experts reveal why linear funnels are obsolete—and how data, intent, and post-purchase content power today’s multi-path audience journeys.

Read
What do tomorrow’s CMOs think about the future of websites? These 5 insights may surprise you

Are websites dying—or just evolving? At Knotch’s NextGen CMO event, rising marketing leaders shared their surprising perspectives on how AI is reshaping websites, SEO, and brand control. Discover five key insights on what tomorrow’s CMOs really think about the future of websites.

Read
Clarity > Clutter: Mastering Journey Efficiency with Knotch Data

Discover how streamlined mobile pathways outperform desktop journeys in conversion efficiency. Learn why fewer steps, sessions, and distractions lead to faster results—and how marketers can apply mobile-first principles to boost ROI.

Read
Beyond the Logo: How Brands Can Build Thematic Distinctness

Most brands struggle to stand out without their logo. Discover insights from Kaiser Permanente and Bank of America on how thematic distinctness—through audience relevance, unique value, emotional resonance, and consistent signals—can make your brand instantly recognizable.

Read
Outperforming in Organic Search & LLM Discoverability — Key Takeaways 

Learn how to win in today’s evolving search landscape with expert insights from Knotch, University of Phoenix, and New Media Advisors. From LLM visibility to the crocodile mouth effect, discover 9 actionable strategies to future-proof your SEO.

Read