Mastering discoverability in the AI era
This virtual workshop will explore how brands can shape, measure & scale discoverability—connect content, data & authority signals for better performance across LLMs.
Panelists
Scott Gardner
Scott Gardner
Partner, New Media Advisors
Neesha Mathur
Neesha Mathur
Executive Director, Product Management, Novartis
Evan Finkelstein
Evan Finkelstein
Head of SEO, AI Discoverability, Performance Content, New York Life
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
Join us on Thursday, November 20, for a hands-on session that goes beyond theory—exploring how brands can shape, measure, and scale discoverability in the age of AI-driven search. You’ll see examples, test frameworks, and learn practical methods to connect content, data, and authority signals for stronger performance across LLMs and generative engines.
David Brown, SVP, Head of Strategy at Knotch will talk with Scott, Evan and TBD, each a renowned expert and trusted advisor in their respective fields, and all are expanding their search horizon into discoverability beyond Google.
Here’s what we’ll cover 👇
🔹 What’s Changed
- How the SEO → Discoverability shift is redefining brand visibility
- What content now qualifies to appear in AI Overviews, ChatGPT, and Perplexity
🔹 New Rules of Discoverability
- The signals that matter: authority, structure, clarity, trust
- Real examples of brand content showing up in generative search
- Fresh Knotch Lab insights from LLM traffic trends
🔹 Hands-On Frameworks
- Identify your brand’s “Answer Zones” in AI results
- Build “Entity Maps” to connect your expertise inside LLMs
- Use “Prompt-Backed Testing” to see what AI knows about you
🔹 Applied Strategy & ROI
- LLM visibility playbooks for structured, AI-friendly content
- Connecting content architecture, schema, and brand authority
- New KPIs for the AI era: mentions, citations, share of visibility
💡 Why it matters:
- Traffic may be shifting — but visibility, authority, and discoverability have never been more valuable.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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