Visibility, Value, Velocity: Meet The Forces Shaping The Content Ecosystem In 2026
A data-backed roadmap for the 2026 content ecosystem. Join industry leaders to uncover the new rules of visibility, ROI, and performance in an AI-driven landscape.
Panelists
Anda Gansca
Anda Gansca
CEO & Co-Founder, Knotch
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Joe Lazer
Joe Lazer
Fractional CMO, Pepper
Olivia Douglas
Olivia Douglas
Managing Director, Head of Marketing Innovation & Content, Citi
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
AI is already reshaping how audiences discover, navigate, and convert – and those changes are only going to grow more intense next year.
Join us on Thursday, December 18 for a deep dive into a data-backed roadmap for 2026 with an eye to how brands need to adapt their content strategy to cater to both humans and machines. We’ll break down new audience behaviors, rising content roles, and the signals that matter most for visibility, and performance in an AI-driven landscape.
David Brown, SVP, Head of Strategy at Knotch will lead a conversation with our co-founder and CEO Anda Gansca, as well as two of content marketing’s most innovative brand leaders, Olivia Douglas and Joe Lazer, in a conversation about predictions and preparations for what could be the digital content world’s wildest year yet.
We will cover topics and questions around:
1. New Rules of Content Visibility
2. Proving Value: Measurement, Attribution & ROI
3. Velocity: Operating in a High-Frequency Content Environment
4. Trust, Safety & Authenticity in a Synthetic Content World
5. The Evolution of Formats & Channels
6. The Business of Content: Economics, Teams & Tech Stacks
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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