How Brands Are Becoming Media Companies

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Featuring:

  • JP Morgan Chase & Co. CMO Carla Hassan
  • Infatuation CEO and Co-Founder Chris Stang
  • Knotch Co-Founder and CEO Anda Gansca

At Content Connect 2024, Carla, Chris and Anda discuss how this new era of content creation is bringing brands closer to being media companies, and how media companies can learn more about audience engagement from content-centric savvy brands.

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train