Reimagining How You Connect Content to Outcomes (recording from May 6, 2021)
Challenging the Status Quo in Content Performance
If you are in the business of content then it is time to start challenging the status quo when it comes to understanding how it performs. For too long brands and businesses of all shapes and sizes have been forced to rely on technology that wasn’t built to help you understand content. That is why according to the Content Marketing Institute nearly 60% of companies aren’t getting the insights they need from their content. How long is it going to take us to stop using “views” as the primary way to measure success? Is that really how we should be evolving our content strategies and proving the value of our work? Content Intelligence is here to fix that.
At Knotch, we believe it is time to reimagine how you connect content to outcomes. And based upon tons of research, interviews with our customers and conversations with industry experts - content needs to be driving three outcomes:
- Enhance Brand
- Increase ROI
- Build Audience
That is why our content intelligence platform is designed to keep content at the center, not web pages. We believe that in order to reimagine how you begin to connect content to outcomes that you need to rethink how data is used. Every event, every metric, and every score needs to be designed for content.
We hope you were able to join us on Thursday, May 6th at 2 PM EST to learn about:
- How to move beyond web page views to more meaningful metrics
- Our approach to using meaningful metrics to connect content to outcomes
- What Outcomes looks like directly within the Knotch Content Intelligence Platform
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Become a thought leader
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
